Combining the comfort of apartment living with all the sparkle of a hotel, guests of The July are free to bend the rules of work, play and all that lies in-between.
The July was excited to bring their first international apartment-hotel to London Victoria, creating a sharp, chic city haven for travellers, residents, relocators, and neighbours in the heart of the capital. Just a quick five-minute walk from Victoria underground and coach stations, The July offers a blend of apartment comfort and full hotel service. A prime one-stop spot for travellers and locals to stay, live, work, dine, or simply hang out.
With 116 thoughtfully designed apartments (of which two residential), The July London Victoria is more than just a place to lay your head—it’s a uniquely personal experience. The July team adds a personal touch to every stay, making guests feel at home amid the city buzz, whether visiting for a day, a week, or a year.
From the seasonally inspired restaurant and bar, to the on-site deli, every part of The July buzzes with life around the clock, making it an ideal 24-hour gathering spot for guests, foodies, locals, and neighbouring businesses alike.
“Apartment living offers a unique freedom and an instant connection to the neighbourhood, letting guests at The July truly experience life as a local,” says Simika Nayyar, Marketing Director at The July. “The way we work and travel is changing. The lines between business and leisure travel or the office and home, are becoming more blurred than ever. The July embraces these evolving lifestyles by creating flexible spaces where you can seamlessly switch between focused work, city exploration, and relaxation. Whether you want to host a dinner in your room or shut your laptop and head to the sauna — it’s all possible under our roof.”
A hybrid space for every kind of stay
The July is designed for today’s busy city lifestyle, blending the freedom of apartment living with the ease of a hotel stay. Each apartment is fully equipped with a kitchen, giving guests the option to prepare food and refreshments as they please, whilst also offering full hotel services - from housekeeping to a wellness area. Guests can take a soak in the sauna, savour a local wine in the lobby with new friends, or work from the comfort and privacy of their room, complete with sofa and desk.
Every stay at The July is unique, with staff adding thoughtful touches like recipe books and personal welcome notes to create a warm and inviting experience. Practical perks, such as laundry, grocery, and flower services, make everyday life a little easier. With flexible stay lengths—from one night to an entire year—The July is perfect for relocating professionals and city breakers alike.
Design rooted in local character
The July London Victoria's high-end interiors draw inspiration from art deco, paying homage to the area's historic theatres while capturing Victoria’s vibrant energy and heritage. A warm, welcoming palette and subtly sophisticated design create an inviting atmosphere, with every detail thoughtfully crafted to reflect the local spirit. Collaborations with local designers and top-tier suppliers ensure each space is unique, seamlessly blending humility with refinement. As part of The July’s commitment to sustainability, the building will be BREEAM certified, with a strong emphasis on reducing its carbon footprint.
What to expect at The July London Victoria
Apartments: 114 rooms of all shapes and sizes, plus two residential apartments (one two-bedroom, one three-bedroom)
- Onsite amenities: Gym, wellness area with cold room and sauna, flexible workspace, three meeting rooms with a breakout space.
- Dining: An on-site seasonal restaurant open for breakfast, lunch, and dinner, plus a bar open until 22:30. This will be announced in early 2025.
- Address: 282 Vauxhall Bridge Road, London SW1V 1BB
Step outside The July, and you’re immediately in the heart of Victoria, one of the city’s most vibrant neighbourhoods. Whether you're a culture vulture, a foodie, or a theatre lover, you’ll find something to suit your mood just steps from the door. Take in a show at one of the nearby theatres, grab a bite at the local gems, or wander through the charming streets to discover everything from classic pubs to trendy cafes. And don’t forget to stop by the iconic Buckingham Palace - it's practically around the corner.
A playful neighbourhood hang-out, with serious benefits
The July believes in fostering real connections within the communities it serves. Offering a first of its kind ‘neighbourhood key’ in each location, The July gives local residents access to a host of exclusives, including invitations to special events, private hotel deals across the portfolio, and seasonal discounts at the hotel’s restaurants and bars. Since its inception in Amsterdam, the neighbourhood offers have become a celebrated way for locals to experience The July, sharing a warm and inviting space that goes beyond tradition, creating a true local living room in every city The July calls home.
And with new locations penned for Dublin and Lisbon, The July is bringing its hybrid concept to even more European cities, building on a vision of sustainability, flexibility, and community engagement.
Press contact
W Communications
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